Brand Protection Services

Lancers with its largest network in Asia and global alliances can help you uncover the existence and origin or counterfeit brands and subsequent action against piracy, not only in India but in any part of the world. This is done in a four-phase program:

Detection - Our team of expert investigators conducts an intensive market research which enables it to determine the regions where spurious version of your product is being distributed and is available. The basis of this research is derived from market information provided by the client and various other market sources. Having detected the regions a sample is collected from the suspected market place and is sent to the client for verification.

Identification – Having verified the suspected samples, our team of expert investigators indulge into an exercise of identifying the supply chain of the spurious product. Once the supply chain is determined, dummy economic relationship is established with the manufacturer. Various dummy transactions are conducted with the manufacturer in order to gain his confidence.

Curtailment- Once a comfortable relationship is established with the manufacture, in one of the dummy transitions, a raid is conducted with the help of various law enforcement agencies.

Prevention- After the successful completion of the third phase, if so desired by the client our market research experts can be on a look out of any further introduction of spurious products into the market and alert the client accordingly.